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GLOSSARY

IMPRINTING LINGO
The promotional products industry has its own unique glossary of terms. Here are some of the most frequently used terms that apply to promotional products.

DECORATING TERMS:
Personalization: imprinting an item with a person's name using one of several methods such as sublimation or screen printing.

Engraving: cutting an image into glass by sand blasting.

Pantone Matching System (PMS): a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.

PRINTING TERMS
Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)

5-color printing: unlike some of our competitors, we can print up to 5 colors on a product.

Camera-ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.

Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed.

ARTWORK TERMS:
Electronic/Digital artwork:

  • Vector files: sometimes called a geometric file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files. Vector image files are easier to modify than raster image files (which can, however, sometimes be reconverted to vector files for further refinement)
  • Bitmap files: images are exactly what their name says they are: a collection of bits that form an image. The image consists of a matrix of individual dots (or pixels) that all have their own color (described using bits, the smallest possible units of information for a computer).
  • Metafile: a collection of structures that store a picture in a device- independent format. Device independence is the one feature that sets metafiles apart from bitmaps. Unlike a bitmap, a metafile guarantees device independence. There is a drawback to metafiles, because they are generally drawn more slowly than bitmaps. Therefore, if an application requires fast drawing and device independence is not an issue, it should use bitmaps instead of metafiles.
  • Adobe® Portable Document Format (PDF) files: preserve the visually rich content of original files, and are easier to read than HTML content that appears in a Web browser. Adobe PDF files print cleanly and quickly, and anyone can share Adobe PDF files, regardless of their platform or software application.

TIFF (Tagged Image File Format) file: a file format for exchanging bitmapped images (usually scans) between applications.

EPS (encapsulated postscript) file: an alternative picture file format that allows PostScript data to be stored and edited and is easy to transfer between Macintosh, MSDOS and other systems.

PostScript: a computer description language that allows a programmer to create complex pages using a series of commands.

INDUSTRY TERMS:
Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.

Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production.

Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination. Less than Minimum: the fee charged by a supplier for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.

EQP (End Quantity Pricing): the price listed in the far right column of a product’s catalog listing. This best price, based on large quantities, is often granted to a distributor who is a large customer of a particular supplier.

Lehr: A special type of oven or kiln used specifically for annealing glass. In industrial production, it usually has a moving belt to carry the glass through at controlled speeds, and is divided into different areas each with its own heat source, making it possible to carefully regulate the temperature gradient to which the glass is submitted. In smaller workshops, the lehr may be a simple kiln with a shelf for the glassware rather than a moving belt, and with electronic controls to program the required temperature cycle.

Production Time: the amount of time needed to produce and ship an order, once an order has been received and approved. In stock products with a one-color imprint usually ship within 10-15 working days. Custom products and those with multi-color imprints require longer production time.

Overruns/Underruns: the number of pieces that were printed in excess of the quantity specified/ the production run of fewer pieces than the amount specified. The industry standard on most products is +5%. Suppliers bill on the actual quantity shipped.

Set-up Charge: a fee charged on all products. Prices vary per product and per supplier. NOTE: Nouveau does not charge a set-up fee.